TEARS OF THE HIPSTER

INTRODUCING TEARS OF THE HIPSTER

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INTRODUCING TEARS OF THE HIPSTER

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"We told hipsters they couldn't drink Garagista Pale Ale
and then we brewed a new beer out of their tears."

Background:

We launched Garagista Beer Co. to the world with an “Anti-Hipster” campaign that aimed to take craft beer back from the hipsters.

This left a few hipsters feeling rather sad.

Challenge:

The Cape Town Craft Beer Festival was approaching. With 200 beers by 60 breweries on display, we needed to make Garagista, a newcomer to the craft beer scene, stand out amongst the more established brands.

Idea:

We spotted an opportunity to use the hipster despair to our benefit.

We created a special new limited edition beer just for the festival, and gave it a name that was sure to get people talking - "Tears of the Hipster”.

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"We told hipsters they couldn't drink Garagista Pale Ale
and then we brewed a new beer out of their tears."

PEOPLE WHO WORKED ON THIS:

Justin Gomes - CD

Alex Goldberg - Writer

Gerard van Wyk - Illustrator

Bryan Traylor - Photographer

PEOPLE WHO LIKED THIS:

LOERIES

AD OF THE MONTH

MARKLIVES AD OF THE YEAR

"We told hipsters they couldn't drink Garagista Pale Ale and then we brewed a new beer out of their tears."

PEOPLE WHO WORKED ON THIS:

Justin Gomes - CD

Alex Goldberg - Writer

Gerard van Wyk - Illustrator

Bryan Traylor - Photographer

PEOPLE WHO LIKED THIS:

LOERIES

AD OF THE MONTH

MARKLIVES AD OF THE YEAR

"We told hipsters they couldn't drink Garagista Pale Ale
and then we brewed a new beer out of their tears."